Online vs. Offline Word of Mouth Communication

Date June 26, 2008

I read with enthusiasm an article today from WOMMA (word of mouth marketing association) that the WOM spread offline is more positive and more likely to be interpreted more credible than WOM spread online.

Since I am new to the world of blogging (stop laughing!) this article reaffirmed that online communication is a powerful tool but at the end of the day, it does not replace good old fashion face to face or on the phone communication.

The “personal touch”….

Keep reading the seattleexecutiverecruiting blog but if you would like to call or meet in person, I am always available!


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