Digital River – Marketing Manager, International

Date October 3, 2011

Marketing Manager – International
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Category : Marketing
Location/City : WA – Kirkland
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CLIENT MARKETING MANAGER -International
This position is responsible for supporting company and client objectives and targets for revenue, profitability, retention and growth by utilizing Web-based and other digital/electronic marketing channels, media, tools and techniques. You will work directly with clients and internal departments to create, develop, implement, manage and evaluate customer-centric marketing and merchandising campaigns to achieve these goals and objectives.
Candidates must have experience with online marketing campaigns, affiliate programs, email, search engine optimization and other digital marketing vehicles. He or she should have experience across a range of customer acquisition and conversion tactics, and enjoy taking a hands-on approach to achieve results. Success will be measured by achievement of revenue goals along with customer acquisition and retention targets. Experience with social media and marketing campaigns across multiple consumer platforms is a plus.

Job Responsibilities
Spend approximately 70% of your daily time driving revenue and marketing activities/initiatives
Responsible for owning key facets of the client relationship with Digital River, including daily and executive contact, revenue growth, site performance and new program implementation and adaptation
Design, create and implement digital marketing initiatives and strategies across channels and manage implementation and evaluate success of each program and initiative for assigned client list
Evaluate program and activity results to adjust digital strategies to meet changing market and competitive conditions and improve site key performance indicators including revenue growth, traffic, close ratios, average order values and more
Create and enhance site design, layout, content, and navigation with a focus on customer usability, functionality, experience and ultimately revenue generation
Work closely with client to plan and implement strategies utilizing internal and external resources
Form productive relationships with all stakeholders, team members and cross-functional support groups to advance digital marketing initiatives
Gather operational and cross-functional support and confirm viability for all digital plans and programs prior to execution; and measure results post launch to determine success and plan future initiatives
Research and analyze reporting for client and internal management detailing web site performance and digital marketing activities and results with summary, analysis, findings and recommendations to improve activity
Required Skills/Experience
5+ years marketing experience, with a minimum of 2 years direct responsibility for web site and digital marketing
Must be execution-oriented, self-starter who can prioritize and balance multiple, high-value projects
Strong organizational skills, entrepreneurial attitude, proactive business style and excellent communication, presentation and interpersonal skills
Proven ability for problem solving with creative approach to proactive identification and resolution of issues
Ability to develop accurate revenue forecasting, account reviews, strategic account plans
Technical aptitude to comprehend key elements of an ecommerce experience
Quantitative and analytical skills and full understanding of ROI analysis; Experience with Webtrends/Omniture a plus
Proven leadership and collaborative skills across complex organization
Clear, concise and persuasive business writing skills
Bachelor’s degree in business, marketing or related field

Contact: Gina Peckman, Dynamo Recruiting

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