Entries Categorized as 'Hot Topics'

Online vs. Offline Word of Mouth Communication

Date June 26, 2008

I read with enthusiasm an article today from WOMMA (word of mouth marketing association) that the WOM spread offline is more positive and more likely to be interpreted more credible than WOM spread online. Since I am new to the world of blogging (stop laughing!) this article reaffirmed that online communication is a powerful tool […]

TheFunded.com Offers Business & Entrepreneur Research

Date June 25, 2008

Our business partner, Julie Baker told me about an interesting online company called TheFunded.com. It is fascinating with the insurgence of social networking and the free flow of information, how you can voice your opinion about any topic, anytime, in a heart beat. The issue, (that I find scary) is the effect these random opinions […]

Glassdoor.com Offers Yet Another Source of Pay Data for the Masses

Date June 12, 2008

Doesn’t the world already have enough unverified and/or less methodologically rigorous sources of pay data for the masses? Apparently, the newly-unveiled Glassdoor.com doesn’t think so. We already have Vault.com, Salary.com, PayScale.com and others to provide data-thirsty workers ammunition to “verify” their under-compensated belief systems and to complain to their employers with (of course, if the […]